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What makes a good web designing project idea?

Ideas are the stepping stones to a world of innovation and this becomes all the more relevant to the ever evolving world of the digital industry. Today, almost every business firm, of varying scale, has a website and a lot depends upon the performance of the website for the businesses. So when a web designer conceives a project plan for a particular website or a web application, there are certain parameters that should be prioritised to yield the best results.

Website Goal

At the helm of every good website is the purpose that it seeks to serve. Hence the primary focus of the web design needs to be on highlighting the goal of the website. Be it a catchy logo or a resonating theme, if the website makes the purpose of the business and what it means to do clear at the very outset, then customers need not rover around unnecessarily.

Clarity makes for an essential web designing principle. Websites which emphasize on the expertise of the brand and provide clear cut directions to the leads, be it service delivery or career destinations, the website must not beat around the bush to attract and then rivet the attention of the visitors.

Simple Content and Easy to Navigate

Closely linked to the first point is the point related to simplicity. From the colour, the imagery to the fonts, every aspect of a web design contributes to endearing a webpage to the customers. If the colour pattern of the website is visually appealing as is the font, half the battle is won. The ingenuity lies in then furthering the aesthetics of the website using intuitive and illustrative graphics.

However, it should take away from the simplicity of the design. The customers should have easy to navigate tabs and options at their disposal. The navigation key must be palpable and accessible. The best web designs are appeasing and also highly time efficient. This entails following an easy and soothing reading pattern. The style and the layout need to be in sync with the users’ convenience.

Connectivity and Compatibility

Another vital parameter against which a web design is judged is its compatibility with different browsers and devices. The designer must bear in mind the diverse medium on which a website may be accessed. Accordingly, the features of the website should be compatible with the different portals, be it mobile phones, desktops, laptops, tablets and iPads.

The design features shouldn’t be too complicated thereby necessitating prolonged loading times. Innovating and interesting designs that are easily bufferable are marks of a good web design project.

Having discussed the features of a good web design project, let us explore some tips behind designing some remarkable web designing projects.

Limit your fonts

Web designers often love experimenting with fonts to add that designing flair to their webpage. But websites aren’t really scrapbooks so this is not an advisable practice. Anything above three in a font can confuse the customers and deter them from using your website.

Customise the content according to the target audience

This takes us back to the first salient feature of a good web design project; purpose. Each website is designed to meet a particular set of audience and serve a particular purpose. Content hierarchy is extremely important to establish to enable the users to be directed to exactly what they are looking for.

The landing page of your website needs to be designed in such a way that it clearly portrays the central focus of your enterprise. The layout also has a key role to play in this regard. Psychological studies ascertain that a set pattern of layout eases out the visuals of the website and helps the customers to read better. Using prominent taglines and logos also help in prioritising the content on your website.

Fluidity in use across platforms

Websites are accessed across a wide range of gadgets and browsers. If the website doesn’t perform well with one or another browser, then the brand automatically loses a huge chunk of traffic and by extension potential customers.

Compatibility with different modes of gadgets is also an important consideration for all web designers. In today’s fast paced lifestyles, users prefer on the go access to information. Accordingly, web designers should make web designs compatible with mobiles and tablets.

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