Social Influencer

Social Media Marketing Influencer

5 of the Most Useful Ways to Work With Social Media Influencers.

Looking to connect your business with social media influencers?

In a time when trust in advertising is at an all-time low, influencer marketing can foster good will. But more than that, influencers have the power to improve awareness, engagement, and traffic. Because getting traffic for your business can be tough. You want the satisfaction of doing it all by yourself, right? Sometimes, the thought of it is just too enticing to resist. Being a renegade, calling the shots, it has its perks. But every once in a while, you need a helping hand. Your reach can only go so far. By joining forces with someone else with a similar goal to yours, you also gain their reach, and bounce off one another to learn, grow, and maximize potential audience.

What’s a Social Media Influencer?

Someone who turns heads. Someone with a social presence so great that they have the power to put your brand in front of legions of fans. Influencers are primarily found on social media platforms, which is where they have the most influence. But they need to be the right fit. You could have someone with millions of followers, but if their interests are not similar to yours – for instance, using a rapper to promote your software company – an increase in engagement isn’t really in the cards. Defining context is perhaps the most important thing that you can do when deciding on an influencer, so keep that at the forefront of your decision.

Why Work with Influencers?

They increase credibility: If you’re working alongside other people who are just as savvy in the industry as you are, it shows that you’re open to the bigger picture. You’re willing to take advice that’s not your own. You’re willing to listen, as well as preach. By creating a team dynamic, where you work alongside someone that already has credibility, you increase your own.

They offer great exposure: In this industry, it’s give and take! We scratch your back, you scratch ours. It’s a formula that can’t be beaten, because it’s just so damn effective. Why do you think the guest blogger is writing a post on your page? Hint: It’s not just because they think you’re a wonderful human being and want to help you out. Everything in business is done for personal motives, and we wouldn’t have it any other way. They do it so they get access to a larger audience. Yours! But by them doing so, they also bring their own audience right to your doorstep, and you can’t argue with that. Everyone’s a winner!

1. Product Gifting

Found an influencer that you like? Perhaps you’ve discovered that they share your passion, and you’re convinced they’ll like your product or brand. By gifting them, they’ll create exposure by sharing it with the world. It would probably be best to drop them a line before showering them with gifts, as they may not be as generous with their exposure as you’d hope. By acknowledging this from the get-go, you can gauge what kind of exposure you’ll get, and plan accordingly.

2. Giveaways

Did you know that 90% of bloggers like to do contests and giveaways with their readers? Kind of similar to gifting, but rather than offering something to the blogger themselves with the offer of them promoting it, they run a contest aimed at the audience. It’s much more direct marketing, as the audience are all fighting for the chance to win your product. It creates desire before they’ve even held it in their hands, and that’s priceless.

3. Youtube Videos

YouTube Videos. It has an uncapped potential to make your product or brand a talking point across multiple demographics. There are almost 5 BILLION videos viewed on YouTube every single day, and by collaborating with an influencer, that could give your brand limitless exposure. With their help, you could develop a creative video that promotes you in a unique, exciting, and entertaining way. Videos have a habit of driving awareness, inspiring action and, believe it or not, boosting SEO. It’s been shown that customers who are exposed to video content increase brand engagement by 30%. Videos are the most shared media online, as they’re easy to digest and fun to watch. They’re also the best way to organically grow a legion of fans.

4. Sponsored Social Media Posts

Instagram, as well as YouTube, is another great place to find an influencer to team up with. However, be sure to work with a user that not only has a large following, but a high engagement. Alarms bells should start ringing if you see an account with 250,000 followers but only 18 likes per post. When you find the influencer right for you, develop a campaign that releases multiple posts that appeal to a broad audience. That way, something’s bound to stick. Ask them to test out your product and take a photo or a video demonstrating your product/service features and benefits. Here's a good guide that can help you test your social media content to get better results.

5. Facebook Influencer

Facebook blogger can be the most sufficient and effective to generate more exposure. If done well, your influencers can bring you great deal of exposure and likes to your page, this will create a chain of growth and exposure to your page and services. You can send them free products or compensate them in exchange for creating a blog post with an honest review. We work with influential bloggers that are known for being trustworthy, but also continue supporting your page and services.

If your business is interested in growth through social media influencers, reach out and request a free quote today - 718-729-6041.